Press Releases in English
- Press releases in English must be Informative.
- They should be fresh, with real news.
- Ensure that press releases are well written, taking regional (US or British English) conventions into account.
- It is important to consider tone and register . Press releases should be authoritative in tone and style.
Press releases in English are an essential part of your corporate communications. Newspapers and other publications are highly respected, and using these media to keep your target audience up-to-date on developments in your company is a very good idea. Press releases need to be professionally written. Companies in the UK and the US use agencies to do this kind of work if they don’t have a press officer in the company, which shows how seriously this function is taken.
- We have immense experience writing press releases in English-speaking markets.
- With our extensive experience in business communications we are able to write your press release in a professional and authoritative way.
- It is possible for us to submit the press releases to the media on your behalf.
- We will aim press releases at the right target audiences and the right markets.
- We will help you be seen as experts in your field and enhance your reputation in global markets.
The Process
Defining the brief: you will send us an initial brief outlining the scope of the work, the target audience and the press release you want our help with.
We will review the information you submit, calculate how much work we need to do on it, and then get back to you with a proposal. We will include what we expect to do, the time we expect it to take and then send you an offer.
Once you have received the offer you can either accept it immediately, or arrange a consultation to discuss the project. You are under no obligation to accept the offer until this stage. Once the offer is accepted, we will work on the first draft and send it to you.
There may be corrections, new thoughts, or other input from you. That is expected. We include this revision in the initial quote, so you have the opportunity to give us feedback at this point. Once we receive your feedback, we will make the changes requested, and deliver the press release. Naturally, we will work with you to ensure that you are fully satisfied with the final product.